Chinese handset maker Xiaomi on Tuesday announced its foray into the
Indian market with the launch of its flagship Mi 3 smartphone in an
exclusive partnership with e-commerce marketplace Flipkart. Mi3 has been
priced at Rs 13,999 and will go on sale on July 22.
The pre-registration for the smartphone is now open at Flipkart and
only those customers who register till July 21 midnight will be eligible
to purchase the device on the sale day.
Xiaomi has sold 10 million units of Mi3 – its highest performing
smartphone – so far. Its Android-based platform – MIUI – is a live
operating system constantly improving with frequent software updates.
Powered by its customised Google Android user interface, MIUI V5, Mi 3
smartphone has a 5-inch Full HD 1080p LCD touch display and sports
Qualcomm’s Snapdragon 800 2.3GHz processor, Adreno 330 450 MHz GPU, 2 GB
RAM, and eMMC 4.5 flash memory of 16 GB. The smartphone has a 13
megapixels rear camera and a 2 MP front camera with both supporting HD
video recording and has a 3050mAh lithium-ion battery.
In addition, Xiaomi, which is touted as the Apple of China, also
announced that it will launch the affordable Redmi 1S smartphone and
Redmi Note over the next few weeks. The 4.7-inch Redmi 1S, which will
retail at Rs 6,999, is likely to be launched in the first part of August
and the 5.5-inch Redmi Note, set to be available in the later part of
next month, will be available for Rs 9,999.
Talking about their India foray, Bin Lin, co-founder and President,
Xiaomi, said, “We see India as a huge opportunity for us and are excited
about bringing Mi products to this market. Just like in our other
markets, we will strive to provide users with incredible value, and the
best customer experience possible.”
Speaking to reporters on bringing their flagship device to India,
Hugo Barra, Vice President, Xiaomi Global, added: “Mi 3 is the fastest
Mi phone ever. We are very excited to offer one of the world’s most
powerful smartphones in India at an incredibly affordable price point.
We hope Indian users will love MIUI, our super intuitive Android-based
operating system.”
Talking about the company’s India operations head, Manu Jain, said
“We are starting with 36 service centres across top 20 cities, two
exclusive centres in Bangalore and Delhi, a hotline that operates 7 days
a week and our partner Flipkart, with its world-class technology and
customer service, will be key to providing good experience of our
products.”
Commenting on the partnership, Flipkart co-founder & CEO Sachin
Bansal, said, “We are a technology-focused company with innovation as our DNA – and this complements what Xiaomi stands for globally. Mi3
has the potential to make a difference in the smartphone market… We look
forward to launch of the device next week and other products soon.”
Xiaomi was founded in 2010 by entrepreneur Lei Jun. The
Beijing-headquartered company, which brought together several top
executives from Microsoft, Google, Kingsoft, Motorola, Yahoo and other
IT companies, has become one of China’s biggest electronics companies
that designs, develops and sells smartphones, mobile apps and other such
consumer items.
In the first six months of 2014, Xiaomi sold 26.11 mn handsets with
271% growth. The company sold 18.7 million handsets last year.